and I really enjoyed listening to his half-hour podcast about the Internet’s past and the outlook for cryptocurrencies.
Essentially everything he says about the Internet explosion in 1993-1995 resonates with me, especially his discussion of how hard it was for an ordinary civilian to get Internet access in 1994.*
When he talks about what it was like trying to persuade legacy financial firms to use the Internet, it also resonates.**
I also agree that the advertising model is the cause of much bad juju on the Internet.
But I hear Marc as saying (and he talks very fast, so I may have this wrong) that cryptocurrencies will enable micropayments, and micropayments will enable content providers to ditch the advertising model. If that is indeed what he is saying, then I disagree. I think that the main barrier to micropayments is not technological. It is psychological–what Clay Shirky dubbed mental transaction costs. I have talked about this several times, for instance in this essay.
*I quit my job at Freddie Mac launched a commercial web site in April of 1994. I did so by going to an Internet publishing start-up called Electric Press, where at their site one of the partners taught me the rudiments of HTML–rudiments being pretty much all there were at that point. He coded up the first pages I wanted for my site, registered the domain name, set up the server, and loaded the pages onto the server.
Then I wanted to be able to access the Internet myself, so that I could edit pages, add new pages, and so on. Previously, I had only accessed it through online services like AOL which did not have web access. There was a service you could use through a library that offered a text-only browser called Lynx, but I had only seen a graphical web browser twice:
once when some of us at Freddie went to visit a General Electric research site and while the higher-ups were having a pow-wow a tech guy took me to the basement to show me Mosaic (developed by Marc) and the second time was when I got my training session at Electric Press.
Electric Press was not in the business of helping individuals get on the Net, so they referred me to an Internet Service Provider, called us.net. They sent me a floppy disk. I could not install that software properly. So I called us.net, and the President of that small start-up (he may have been the sole employee) drove to my office during a torrential downpour helped me load the software on to my PC.
Rather than take this as a clue that the Internet was not for ordinary civilians, I kept at it, waiting for the day when getting on the Internet would be easy. That day arrived in August of 1995, when Microsoft finally released Windows 95 (which they had been promising since 1994) and America Online added the Web to their Internet offerings. That is when the traffic on my web site went from a trickle to a tsunami.
**I convinced a large mortgage banker to put up some pages on my site. They sent me a draft contract which read, in part, “Arnold Kling, who owns a service known as the Internet. . .” If only.