He writes,
I have not been able to find a causal account as to why information failures (particularly with regards to quality) lead to market failures
In textbook economics, a market failure is when the private incentives lead to either too little or too much of a good being produced.
In terms of information, consumers make purchases based on what they can observe. If what they observe is highly correlated with quality, they should do well. But not necessarily otherwise.
Consider a high school student making a college visit. The appearance of the facilities can be observed relatively accurately, but it is not very highly correlated with quality. The quality of classroom instruction cannot be observed so accurately, because the high school student will not sit in on very many classes. But suppose that the quality of classroom instruction is highly correlated with the value that the student gets out of college.
We can predict that colleges will over-spend on the appearance of facilities, because that factors heavily into the decision of the high school student. We can predict that colleges will under-spend on classroom instruction. Market failure.
The public policy response should be to tax college facilities and/or subsidize quality classroom instruction.
I am not offering this as a realistic picture of a market failure in the market for higher education. My point is to answer the reader’s question about connecting information failure to textbook market failure.