I enjoyed this interview. Marc says,
Substack isn’t a new form of communication; in fact it’s the original form of Internet communication — the written essay, the IETF Request for Comments, the newsgroup posting, the group email, the blog post. But until now you could never get paid for writing online, and now all of a sudden you can. I think it’s hard to imagine how transformational this is going to be.
Substack is causing enormous amounts of new quality writing to come into existence that would never have existed otherwise — raising the level of idea formation and discourse in a world that badly needs it. So much of legacy media, due to the technological limitations of distribution technologies like newspapers and television, makes you stupid. Substack is the profit engine for the stuff that makes you smart.
We may hope.
Later, he says,
My partner Alex Rampell says that competition between an incumbent and a software-driven startup is “a race, where the startup is trying to get distribution before the incumbent gets innovation”. The incumbent starts with a giant advantage, which is the existing customer base, the existing brand. But the software startup also starts with a giant advantage, which is a culture built to create software from the start, with no need to adapt an older culture designed to bend metal, shuffle paper, or answer phones.
As time passes, I am increasingly skeptical that most incumbents can adapt. The culture shift is just too hard. Great software people tend to not want to work at an incumbent where the culture is not optimized to them, where they are not in charge.
I was surprised that Amazon was able to develop a logistics system before Wal-Mart could figure out the web. But Marc’s point is that as software becomes more important, the incumbent firms lose their advantage.
Marc is bullish on crypto, which he says provides
distributed consensus — the ability for many untrusted participants in a network to establish consistency and trust. This is something the Internet has never had, but now it does, and I think it will take 30 years to work through all of the things we can do as a result. Money is the easiest application of this idea, but think more broadly — we can now, in theory, build Internet native contracts, loans, insurance, title to real world assets, unique digital goods (known as non-fungible tokens or NFTs), online corporate structures (such as digital autonomous organizations or DAOs), and on and on.
Maybe. But I wonder: in the process of moving from existing trust mechanisms to “distributed consensus,” how many Chesterton fences have to be torn down, and how well will that go? When bad guys do their thing, what will the “distributed consensus” do about it? Of course, “it will take 30 years to work through all the things” may make allowances for such problems.