Stripe Press has launched, with a book called High Growth Handbook, by Elad Gil, about taking a successful start-up through the stage where it has hundreds of employees. Books scheduled for later release include one from Tyler Cowen and a revised edition of Martin Gurri’s Revolt of the Public that includes a forward from yours truly.
I liked parts of Gil’s book. It focuses on an interesting phase for a business–not a start-up, not mature, but in the process of growing from sub-Dunbar to super-Dunbar, from a tribal band to a Weberian bureaucracy.
But I would have been much more demanding as an editor. I would have gotten rid of all the advice that I think is non-actionable, “Make sure you hire a ____ who is smart.” “Don’t do too little X, but don’t do too much, either.” etc. On some topics, I would have pressed for more specific examples, as when the author interviews Patrick Collison, who says
some of these companies–by no means all, but some of them–are in the process of making either major cultural or organizational errors
You don’t have to name names, but at least describe one or two of the types of errors you are talking about.
In fact, I would have asked Gil to devote more discussion to companies that failed in the high-growth phase. What went wrong at MySpace? Netscape? AOL? Napster?
There are some actionable ideas in the book. One of them is for an executive to circulate a document that describes “how to work with me.” If I had thought of doing something like this back when I was in business, here are some things I could have written, some to communicate with my supervisor, some to communicate with people working for me:
1. Don’t give me too many things to do at once. I need to feel like I have my work under control.
2. If you want me to do something that requires my utmost concentration, let me work on it in the morning.
3. If you want me to do something that I hate doing, find someone else to do it.
4. I often give vague project assignments. Push back with clarifying questions, until you know what to do or until I back off because I realize that I don’t really know what I want.
5. When I give a deadline, it is the last possible moment to complete a project. When you miss a deadline, I am devastated. When you just make a deadline, I am disappointed. Get it done sooner.
6. I hate it when people focus on assigning blame. When something goes wrong, focus on fixing it.
7. I like sharing interesting articles and books that I come across. Feel free to do the same with me.
8. I believe in hiring people for attitude and ability, not for experience.
9. The key attitude is being oriented toward solving problems rather than just complaining. I will not tolerate a chronic complainer.
10. I’ll let a software developer get away with being a prima donna*, if you’ve got the right combination of ability, conscientiousness, and stamina. Show me you can really get stuff done, in which case I’d rather keep you happy and let other employees get annoyed than the other way around.
*I define a prima donna as someone who thinks that their superior talent demands recognition and special treatment