[Note: askblog had an existence prior to the virus crisis. I still schedule occasional posts like this one.]
The Foundation for Economic Education has published a report on its “youth education and audience research” project. Part of that project tested the three-axes model. FEE developed didactic stories, such as a city taking property from a small-business owner to give it to a hotel chain. They then tuned the narrative of the stories to either emphasize oppressor/oppressed, civilization/barbarism, or liberty/coercion. Tuning helped to increase engagement in the targeted audience.

The 3-Axes Model is a genuinely useful way to understand major differences in the way that Progressives, Conservatives, and Libertarians fundamentally understand and process the world. When presenting messaging to these groups, using the language and themes that each group prefers is a good way to present your message without activating their ideological defenses.