UCSD scientists wrote,
Joint attention episodes set the stage for infant learning. In many cultures and contexts, infants and children learn to attend to whatever adults attend to. This helps children learn their group’s language, social routines, and practical skills.
We learn by paying attention to what others attend to. I speculate that this is why in-class learning works better than watching a lecture on line. When I am in a classroom, others are paying attention to the speaker. This makes my attention to the speaker instinctive. I don’t have to use so much willpower to pay attention. But when it’s just me sitting in front of a computer, I have to will myself to pay attention. It uses up more effort and takes more out of me.
In the twentieth century, watching television or listening to the radio were often social activities. TV and radio could command our attention the way the speaker in a classroom would, through people paying attention to what others were attending to.
But we use 21st-century media in isolation. That means that the media need other means to command our attention. They cannot rely on our use of social cues. Instead, they have to rely on dopamine hits. Porn. Games. And demonization.
We get a dopamine hit by seeing the demonization of people with whom we disagree. So demonization becomes a winning Darwinian strategy in the age of contemporary media.
The whole point of writing The Three Languages of Politics was to describe demonization rhetoric under the assumption that people would not want to demonize. I thought that if you recognize the rhetoric, you would back away from it.
Instead, the religion that persecutes heretics justifies demonization. To criticize demonization is to be a heretic. In a world where people consume media in isolation, an ideology that justifies demonization has an advantage.
My thought is that the fact that we consume contemporary media in isolation has made made people more receptive to demonization, with its totalitarian characteristics. This is probably accentuated by the virus-induced isolation, which increases our use of contemporary media and reduces our social interactions.