I keep thinking of the quote attributed to Sam Phillips prior to the discovery of Elvis Presley, to the effect that he could get rich if he could find a white singer who could provide the Negro sound and the Negro feel.
For the Republican Party in 2024, the challenge is to find someone who has Mr. Trump’s ability to tap into anti-elitism but without coming across as mean-spirited and self-centered. Note that the failure to sound mean-spirited and self-centered may be interpreted as a lack of conviction or a sign that one has been captured by the establishment.
Here are some thoughts about the required message, but without getting at the important aspect of sound and feel:
–praise America’s virtues rather than damn its faults
–equal rights, not affirmative action
–police are better than social workers at dealing with crime
–parents choose better schools than government schools
–don’t send soldiers to try to fix other countries
My guess is that in 2024 we will not see a Republican candidate support free trade or immigration, although I would hope that one can get away with sounding less harsh than Mr. Trump on those issues.
I don’t think we will see a Republican go anywhere with ideas for cutting government spending or getting government out of health care.
Of course, we don’t know what issues will arise in the meantime.
But the key point is that there is a grass roots right that distrusts normal-sounding politicians because the populists distrust what sounds normal.