Michael Macy and others write,
In each experiment, participants were first asked with which party they identify and how strongly. They were then randomly assigned to 10 parallel worlds of uniform size and administered a survey with up to 20 randomly ordered political and cultural statements (see table S2). In 8 of 10 worlds (the influence condition), participants could see which party was more likely to agree with an item, while in the other two worlds (the independence condition), they could not. In the influence condition, the participant’s own agreement was then used, in turn, to update the relative support of each party displayed to the next participant in that same world. Participants only knew about their own world and did not even know that there were other worlds.
Suppose that there is an issue where people can be either pro or con. In one “world,” people come to believe that Democrats are pro. In the experiment, people who identify as Democrats will take the pro side in that world. But suppose that in another “world,” people come to believe that Democrats are con. In that case, people who identify as Democrats will take the con side.
The authors conclude,
Our results suggest that partisan alignments across substantively diverse issues do not necessarily reflect intrinsic preferences but may indicate instead the outcome of cascade dynamics that might have tipped in a different direction due to chance variation in the positions taken by early movers. Public awareness of this counterintuitive possibility has the potential to encourage greater tolerance for alternative opinions.
The first sentence says that people are so purely partisan that their opinions can be socially influenced in almost a random way. That sentence is supported by their experimental results, although as with many experiments of this type there are legitimate reasons to wonder how much the results in the experimental setting carry over to the more complex real world. Also, note that I am very sympathetic to the theory of political psychology held by the authors, because I see it as consistent with my views in The Three Languages of Politics.
Can you think of any real-world examples of opinion cascades, in which Democrats or Republicans who took one side of an issue made a sudden shift to the other side? I sure can.
The second sentence says that perhaps people can be talked out of their partisanship once they realize that the effect of identity on opinion is so strong. That sentence is based on no evidence and is purely speculative. I would bet against it.
As Jeffrey Friedman has pointed out to me, it is obvious that there are differences of opinion on major issues. Yet hardly anyone sees this as evidence to doubt their own opinion. Instead, nearly everyone is sure that their own opinion is unequivocally correct. So I don’t think that pointing out problems of meta-rationality to people is going to get them to change their outlook.